New Betting Sites for 2024

The online betting industry in the UK has never been bigger or better, with new betting sites constantly hitting the market. Here, we look at all the best new betting sites in the UK that are licensed by the UK Gambling Commission, as well as the best welcome offers and free bets available to help you find the perfect new betting site for you.

Betting Site
Welcome Bonus
  1. Great Horse Racing Odds
  2. Unique Promotions
  3. Trustworthy Brand
Get Bonus

*18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.**18+. Opt in. UK/IRE customers only. Max refund £/€20. Win or win part of e/w outright singles only. 5 or more runners. 1st bet on each race. Free bet expires after 7 days. Free/void/antepost bets don’t qualify. T&Cs apply

£40 Money Back Special

18+ | T&C Apply | Play Responsibly

  1. Low Deposit Bookies
  2. In-Play Betting
  3. Mobile App
Get Bonus

18+ New customers only. Min deposit £10. Money back as bonus if first racing bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the racing bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit for full T&C's.

Paddy Power
  1. Top VIP Program
  2. Well Known Brand
  3. Live Betting
Get Bonus

New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

  1. New Betting Site
  2. Great Welcome Offer
  3. Top Promos

  1. Exchange Betting
  2. Great Betting App
  3. Trustworthy Brand

New customers only. Min odds 1/5 (1.2). If you place a multiple at least one selection must meet the min odds requirement. Max £20 refund. Payment restrictions apply. Qualifying bet must be placed and settled within 30 days of account opening. T&Cs apply.

Bet £5 Get £20 In Free Bets

18+ | T&C Apply | Play Responsibly

  1. World Renowned Bookies
  2. In-Play Betting
  3. Great Promotions

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

William Hill
  1. Uk's Most Popular Bookies
  2. Great Betting App
  3. Trustworthy Brand

New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. By entering the Promo code in the box above you agree to the full terms and conditions of this promotion as displayed below. See full terms below. See full terms below.

  1. In-Play Betting
  2. Unique Promotions
  3. Great Welcome Bonus

18+ | General Promotions Terms Apply | New UK customers only | min bet £10 | match max £10 free bet | Min of 3 selections in accumulator | min odds per selection 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply

  1. New Bookmakers
  2. Unique Promotions
  3. Great Welcome Bonus

New UK customers only; 6x wager requirement with 90 day expiry; Only sports bets contribute to wagering; Min. 2 selections at 1.4 min odds per selection; Max £100 per bet. 18+. T&C's Apply. Please bet responsibly.

  1. In-Play Betting
  2. Great Promotions
  3. Mobile Betting

New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered.

  1. In-Play Betting
  2. Great Betting App
  3. Can Use PayPal

Bet It On
  1. In-Play Betting
  2. Awesome Live Betting Console
  3. Great Promotions

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

  1. Great Casino
  2. Live Betting
  3. Trusted Brand

New Customers. First settled bet £/€10 (£10 E/W+) - £/€25 (£25 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. Full T&Cs Below.

  1. Trusted Bookies
  2. Great Mobile App
  3. Good Customer Promotions

Key terms - Valid for new UK customers in 20/08/2020. Qualifying stake must be on Horse Racing, Premier League, Championship or Champions League home or away selections. Minimum odds of 1.8 on qualifying bet. Bets on the draw will not qualify for a free bet. Deposit using code SNWEL25. Valid once per customer. Free bet expires after 30 days. Max winnings from free bet £1000.

  1. Great Promotions
  2. Top Welcome Offer
  3. Fantastic Mobile App

18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply, See Below. Please Gamble Responsibly.

888 Sports
Bet £10 Get £30 + £10 Casino Bonus

18+ | T&C Apply | Play Responsibly

  1. Trustworthy Brand
  2. Great Welcome Offer
  3. Can Use PayPal

Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Casino bonus expires after 60 days • Withdrawal restrictions & full T&Cs apply

Karamba Sports
  1. Cashout Feature
  2. Unique Promotions
  3. Great Casino

18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of Ireland. Min deposit €10, minimum wagering on sport €20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one €10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET.Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Click to see full T&Cs

Mr Play Sports
  1. Top Quality Support
  2. New Bookies
  3. Great Promotions

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Full T&Cs apply.

  1. Great Customer Promotions
  2. Awesome Live Betting Console
  3. Trustworthy Brand

New Customers only; Min. deposit £15; Bonus amount 100% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+

£100 in Bet Credits

18+ | T&C Apply | Play Responsibly

  1. Uk's Most Popular Bookies
  2. Great Betting App
  3. In-Play Betting

New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

£30 Free Bet + 60 Free Spins

18+ | T&C Apply | Play Responsibly

  1. In-Play Betting
  2. Trustworthy Bookies
  3. Great Welcome Bonus

#ad, New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.

View More Sites

The UK boasts one of the largest and most lucrative online gambling markets in the world, meaning UK punters already have plenty of betting sites to choose from. New betting sites must therefore provide top-notch betting services, including generous betting promotions, a great range of sports and markets, digital payment methods, and customer support to get a share of the ever-competitive UK market.

As a brand new punter, you’ve got hundreds of betting sites at your disposal when it comes to picking new betting sites that accepts players from the UK. It is challenging to know which betting sites to avoid and betting sites to trust. The best thing is that this page has got you covered. It has some useful information about brand new betting sites in the UK. 

Here, you will find information about how to pick the best new betting site, the benefits that new betting sites offer, and most importantly, some great bookies to consider. So just relax and continue reading to find out more.

The Newest Betting Sites in the UK

As mentioned earlier, the UK market has a wide range of the newest betting sites. However, you need to be careful when picking your final sports betting site since you can easily choose an unreliable and untrustworthy new betting sites. To be safe, you should choose a new betting site from the recommended list. This is because all of the recommended new betting sites have everything that both newbies and seasoned players expect from new bookmakers.

All of the new betting sites in the list are licensed and regulated by the UK Gambling Commission. And they utilise the best security technologies such as 128-bit encryption to make sure that their customers’ sensitive information and funds are well-protected. Aside from security, the recommended sites also have user-friendly interfaces and dedicated mobile platforms to ensure that UK punters can place bets and play their favourite casino games at any time and from anywhere. Below are some of the new betting sites that you can choose from:

The Benefits of Using New Betting Sites

New betting sites offer a range of benefits. They are trying to utilise everything available within their space to go up against the most iconic bookies in the UK, including the likes of William Hill, Bet365, and Ladbrokes. To compete with these established betting sites, new bookmakers must work hard to attract new customers to their respective gaming platforms. 

The increased competition in the sports betting industry is great for customers since it allows them to benefit from competitive odds, improved user experience, and appealing bonuses and promotions. It makes a lot of sense to open accounts with different rival new betting sites in the UK, as this will allow you to enjoy an array of different offers and always take advantage of competitive odds on top sporting events like horse racing, tennis, rugby, and casino games that you’re interested in.

Many new betting sites will offer appealing bonuses on sign up, and they also need to utilise advanced payment options and security technologies to provide their customers with safe and secure platforms. You’ll miss out on all these offers if you don’t take advantage of new betting sites in the United Kingdom.

How Do New Online Bookmakers Work to Attract and Keep Customers?

The number one priority of any new betting site in the UK is to attract new customers. As a new platform on the market, a betting site needs to offer attractive incentives that’ll catch the eyes of potential customers and make them complete the sign-up process. The welcome bonus offers alone aren’t enough. A site needs to be fast, and secure and compatible with different devices.

Odds and markets available are the backbones of any new gambling platform. This means that without competitive odds and a massive array of sports betting markets, a new betting site does not stand a chance of attracting new customers. To keep customers around, new betting sites have to also take good care of existing players. In line with this, most of them have VIP programmes and clubs that reward loyal customers. The VIP programmes offer some free bets, tailored promotions, and other goodies that players can enjoy. 

New betting sites in the UK also need to acknowledge that it is the 21st century and not the 20th. This means that live streaming and in-play betting services need to be available. Also, new online betting sites need to accept payments through the latest banking methods like Bitcoin, Bitcoin Cash, Ethereum, LiteCoin, and others. These are the main things that help new UK betting sites attract many customers and convert them into loyal players.

What Changes are there to New Online Betting sites & What They Are?

Various things make new betting sites in the UK unique from already established ones. However, some established betting sites have upgraded their services and platforms to match those of new online betting sites. But most of the newest betting sites are the ones that utilise the latest changes, technologies, and innovations in the industry. That being said, below are some of the latest and important changes and innovations that have made the best new betting sites what they’re today. 

Mobile Betting

There is nothing that showcases how far the best betting sites have come other than the flexibility they offer when it comes to betting. Now you can bet directly from your tablet or smartphone. Not only that, you can download and install a mobile app that can provide you with push notifications and messages about the latest promotions and events that you can consider when betting.

With a mobile app, you do not need to remember your log in details every time you want to access your betting account. You can save them on the app to allow you to access your account instantly. Also, a mobile app can allow you to monitor your favourite markets and teams closely. And this is important since you will not miss to place a bet or support your favourite team when it is playing.

Live Streaming 

Currently, a range of new UK bet sites are offering live streaming services. However, the variety and quality of the services are the primary things that are being improved continuously. Live streaming is a trend that is continually becoming more common in the world of bookies. And it is especially impressive when you find a betting site that offers live betting on top of that.

Many new betting sites that are not able to offer video stream services provide their customers with live commentary to enhance their user experience. When you blend this with how easy new bookmakers have become to use, you have the best user experience.

Bet Builders of New Bookmakers

Traditionally, the sports betting markets available were one of the main ways that punters based on when assessing the quality of a bookie. While this is still the case today, the number of markets at new betting sites can only be limited by the imagination of players, thanks to the bet builder feature.

The bet builder feature allows punters to tell their new platforms exactly what they want to place bets on, creating wagers that will meet their unique needs and requirements. As bet builder features become more flexible, players are only moving towards a sports market where they will be able to dictate more wagering terms.

Electronic and Virtual Sports 

Virtual sports and eSports betting are also among the latest changes in the industry. At the moment, players do not need to wait for live events to place bets since there are lots of electronic and virtual sports to choose from. 

A good number of older bookies are also offering these modern sports, but it is the newest online betting sites that are increasingly taking this form of betting to higher levels. In fact, some serious new platforms already have a dedicated eSports section that offers a platform that feels great and, above all, hard to match.


Cryptocurrency payment methods are becoming more and more popular with new bookies. Many players want to remain anonymous and be sure that their sensitive information and funds are 100% safe. As a result of this, they are always looking for new betting sites that support a range of digital currencies.  

There is no doubt that the likes of Bitcoin and LiteCoin, among others, are becoming the main deposit and withdrawal options at many new bookies. These digital currencies have revolutionised how players fund their different betting accounts and make withdrawals. 

They allow punters to place their bets not only privately but also securely and faster. Deposits through cryptocurrencies are instant, while withdrawals only take anywhere between 5 and 15 minutes to process.


Initially, the cash-out feature appears small. However, it has a massive impact in terms of sports betting. This new feature enables customers to settle their bets before the events come to an end. This means that their bets aren’t set until the final results are presented.

The cash-out provides a whole new form of betting, and it is becoming more common among horse racing and football betting gamblers. Combined with the widening sports betting markets, including live betting, the cash-out feature provides one of the best gambling experiences. Many new UK betting sites now offer both full and partial cash-out services.

If you are a player who thinks that smaller things aren’t worth it in betting, then you should try out the cash-out feature at any of the newest UK licensed gambling websites.

How to Pick a Perfect Online Bookmaker

There’re many exciting new betting sites for you to pick from. And since all of the options available to you offer lots of incentives and top-notch features, selecting the best betting site is not an easy task. But the good thing is that there are some main things that you can look out for on a betting site. Below, you will find these elements and more details about them.

Security, License, and Regulation

The best betting sites in the United Kingdom should hold gambling licenses from respected regulatory organisations like the UK Gambling Commission, Malta Gaming Authority, and Curacao eGaming. You should carefully check if an online bookmaker has a valid certificate from any of these authorities before you can sign up.  

Another thing that a good online bookmaker needs to have is a safe and secure gambling platform. It should use state-of-the-art security technologies such as 128-bit encryption to protect the funds and information of its customers. In addition to security, licensing, and regulation, a good online betting site also needs to partner with organisations such as BeGambleAware to help customers who are affected by online betting. 

And also, if the website is offering both casino and sports betting services, it should work closely with eCogra, IBAS, and other well-known independent organisations. These organisations make sure that the games available offer random results, and all other betting services are fair. If you check an online betting site and discover that it does not provide information about licensing, security, responsible gaming, and fairness, then that particular site isn’t worth your time and money.  

To avoid the hassles of reading many betting sites reviews looking for websites that have all these important elements, you can just visit the recommended list and pick one of the options available.

Generous Welcome Bonuses

All new sites that are looking to attract as many customers as possible offer generous welcome deals. Generous welcome offers are deals that come with reasonable terms and conditions as well as wagering requirements. 

Many bookies offer welcome bonuses in the form of free bets, matched bonuses, and free spins if a casino section is available. So you should consider the type of welcome offer available before you can sign up.

VIP Programmes and Other Promotions 

Every UK licensed bookie will always look for various ways to keep its loyal customers happy. And that is why almost all the latest online betting websites have dedicated VIP programmes and lots of ongoing promotions. The VIP programmes are designed to reward all punters who deposit and place wagers regularly. As you place the bets, you accumulate points that you can convert into free bet offers and other great prizes. 

Most UK betting sites will require you to start from the lower level and then navigate through the tiers to the top. As you move from one level to another, you earn lucrative rewards. When you are a VIP member, you should try your best to take advantage of the prize draws, short-term promotions, and tournaments available. This will allow you to boost your bankroll across the year.

As a VIP member, you can expect to enjoy some great rewards like a personal account manager, tailored promotions and bonuses, faster withdrawals, a casino bonus, birthday gifts, and tickets to live events and trips. Generally, you qualify for a VIP programme by either placing bets on a regular basis or wagering huge amounts of cash.

In addition to VIP programme rewards, many websites also offer some daily and weekly free bet bonuses. And similar to the welcome offer deals, ongoing promotions come with wagering requirements and other terms that you must read and understand. The wagering requirements are very important since once you meet them, you will be able to convert your bonus funds into real money. 

Term and Conditions 

Similar to old sportsbooks, new betting sites also come with terms and conditions, which include deposit and withdrawal policies, account policies, and bonus requirements. Some new bookies charge a fee for certain withdrawals, while others are free of charge. Also, when it comes to deposits, you will pay a fee at some sites, while at others, deposits are free of charge.

Additionally, various new bookies will hit you with some charges for not using your newest betting site account for a given period. So you need to be careful since some terms and conditions at new betting sites can make you lose a significant amount of cash. You should not be scared about this because all of the recommended betting sites have fair terms and conditions, and they do not go beyond the industry standards.

If you decide to pick a betting site outside the recommended list, you should check the terms and conditions concerning deposits and withdrawals, account creation and verification, and promotions and bonuses. Of all the terms and conditions available at new bookmakers, these are the most important ones.

So if you are looking for a good site for betting, you should remember to check out these terms and conditions to ensure they are friendly enough.

User Experience

Naturally, a new betting site will invest in providing its players with an excellent user experience and the best customer support services. You should be able to access both desktop and mobile betting services with lots of markets. In-play betting, casino, bingo, poker, betting offers, among other elements, should be available at your favourite UK betting site.

A good betting site UK should break down all these elements into various sections on a dedicated menu on the main page. You should be able to see a list of all the sports that the online betting site covers. The best new betting sites always have a list of sports on the left-hand side of the main page. You should be in the position to navigate between the different sports available and find matches, tournaments, and leagues that you want to bet on within the shortest possible time.

The best betting websites have a search feature that helps players to find what they are looking for in no time. It should clearly display different sports betting markets anytime you click on a certain match. Also, the bet slip should be not only simple to use but also detailed enough. It should show you the potential returns once you enter the stake. Additionally, it should clearly list all multiple betting options. 

Other things that need to be clear are the free bets and other promotions available. Whether you are looking to claim a first deposit bonus or a VIP reward, you should be in the position to see the different offers available as well as their respective terms and conditions.

If you are using a mobile device, you need to access all of the services available on the desktop platform. All sports betting markets, free bets, VIP rewards, and any other important features should be available to both mobile and desktop users. And they should be well-spaced to help you avoid making mistakes when betting. Any single mistake can cost you lots of money if you submit your bet before crosschecking. 

Customer Support

At the best sportsbooks, you will be able to access a committed FAQ section that provides solutions to pertinent queries. The section should be well organised to allow you to access the solutions that you need within a blink of an eye. Terms and conditions should be clear enough and provide betting rules in a summarised version.

Aside from a comprehensive FAQ section, the best sports betting sites should offer top-notch support services. They will provide you with three main options for you to pick from, including email, phone, and live chat. The services should be available 24 hours a day, seven days a week, and 12 months a year. For live chat and phone, responses should take a very short period. On the other hand, feedback through your email address should be available within 24 hours.

The support team needs to be polite, friendly, helpful, accommodating, skilled, and efficient. If the bookmaker offers its sports betting services to different countries, its support team should be multilingual. All these attributes result in one of the best online betting sites.

Live Betting Services 

Live betting is currently popular than any other form of sports wagering among sportsbook users, and there are many reasons why. Both seasoned and new players have information about the ongoing event, making it possible to place a qualifying bet. Also, odds compilers at live betting sections react quickly to the changes, providing you with lots of sports betting opportunities to exploit any weaknesses available. 

Good new bookies in the UK have a committed live betting section that covers a wide range of sports betting markets and sport from across the world. Additionally, the in-play section should provide live statistics on different matches. Top-notch bookies in the UK will offer both live betting and streaming services. If you are lucky to come across such a bookmaker, then you should sign up immediately as long as other features blend effortlessly with your needs and requirements. 

Sports Betting Markets and Game Variety

One of the main things that can make a new bookmaker become a go-to site for many new players is the type of sports market. The sports market of a top UK licensed sportsbook needs to provide all the options that players need, including those that are not commonly available at other bookmakers. If you are looking for a great new bookmakers, you should check if it offers some popular sports markets like horse racing, rugby, football, tennis, boxing, cycling, American football, and politics, among others.

Different gaming options can be one of the perfect routes for a new bookmakers to distinguish itself from others. So whether you are on the lookout for top horse racing betting platforms, rugby betting sites, or the best spread betting websites, you should check the range of markets and sports available. Only join a sportsbook that offers many and innovative options.

Payment Methods

Traditional spread betting sites and many other bookmakers stick to more mainstream payment methods. For many punters, that is fine since they are popular. But most new players are looking for different payment options to use. Modern bookmakers support a huge range of payment methods, including electronic wallets, debit and credit cards, mobile billing, bank transfers, and digital currencies.

Visa, MasterCard, PaySafeCard, Much Better, Skrill, Neteller, PayPal, Pay by Phone & Boku, LiteCoin, Bitcoin, and Bitcoin Cash are some of the most popular deposit and withdrawal methods available. Before you can pick any banking option, be sure to check if it will allow you to make a min deposit and claim a sportsbook or casino bonus. Some banking methods only support huge transactions, while others are not eligible for deposit bonus offers.

New Online Sports Betting Sites UK Bonuses

New bookmakers are always looking for new players and retain existing gamblers. One of the obvious methods that bookies deploy are bonuses and betting offers, which come in various forms and shapes. Betting bonuses have evolved. However, they remain the biggest selling points and attractions you will find at a massive range of new bookmakers. Below are the main types of new betting sites bonuses.

No Deposit Bonus

A few new bookmakers offer this type of bonus. It is an offer that rewards new players who sign up successfully. With this bonus, you do not need to deposit to claim it. What you need to do is to open a new account. No deposit betting offers sound, feel, and look attractive. However, in most cases, they come with unfriendly T&Cs. The terms and requirements are not easy to meet, making it difficult to withdraw your money.

Deposit Bonus

A deposit offer is one of the popular welcome bonuses available. Bookmakers present this bonus as a percentage of the total deposit. Depending on your new online betting site, the bonus can range anywhere between 25% and 100% and even more. If a sportsbook is offering a 50% bonus, it means that you will receive £20 more when you make a min deposit of £40.

Free Bets and Spins

If you create an account and make a minimum deposit, you will receive some free money. The money is commonly known as free bets in sports betting. And when it comes to casinos, it is known as free spins. You cannot keep or withdraw your free money since a sportsbook requires you to use the free bets to place wagers. 

If you place a bet and win, your bookmaker will provide you with bonus cash that you need to convert into real money. And to achieve this, you will have to fulfil the play-through requirements and other T&Cs.

Matched Bonus 

A matched bonus offer enables you to receive bonus money that is equal to your original deposit. Many new players are on the lookout for matched bonuses for one good reason. Betting platforms offer lucrative deals that range between £10 and £100 or even more.

Some websites provide a matched offer as a welcome bonus, while others give them to existing punters. As a new player, you can receive a matched free bet bonus across the first three or four deposit based on your bookmaker.

Mobile Bonus 

If you love mobile betting, then you need to look for sites that reward those who use Android, Windows, and iOS devices to make bets. You can receive this bonus when you download an app and place your first bet. Additionally, when you continue making deposits and placing bets, you will also receive some free bets on your mobile device.

New Sportsbooks FAQs

How do I Find Out if a sportsbook is licensed?

Many gambling platforms have icons and links at the bottom of their respective platforms. You should be able to find a link to any of the top regulatory authorities. If the link is not available, you are likely to find a logo of regulatory authorities like the UK Gambling Commission and Curacao eGaming and others.

The UK Gambling Commission features a public register that displays all licensed and regulated platforms. So you can check there to see if your sportsbook is licensed.

Do New Sports Betting Sites Have Responsible Gambling Tools?

New bookmakers need to have responsible gambling tools. All of the recommended gambling sites available on this page have responsible gambling tools, including account limits, time-out, and self-exclusion.

Are the Markets and Odds Different on Desktop vs. Mobile Play?

Not at all. The markets and odds you’re able to find on a desktop platform are similar to those available on mobile platforms and apps. However, the odds and markets are different if you are using two separate sportsbooks.

How Can I Know if the Odds are Competitive? 

Currently, there is no shortcut to knowing if the odds are competitive or not. But once you check and find that the markets and odds available are appealing, then you can compare them with those available at other bookmakers. If the odds on your favourite spread betting site are higher, then you can be confident that they are competitive enough.

Which Sports are the Most Popular with New Sportsbooks? 

All new betting websites provide strong coverage of rugby union, horse racing, tennis, football, golf, athletics, snooker, motorsports, cricket, boxing, and MMA. Also, many of them offer sports from the US, including basketball, American Football, and baseball.

Other popular sports include Aussie rules and Gaelic sports. More niche sports that you can also find at new bookmakers are eSports, politics, trotting, volleyball, handball, table tennis, chess, and novelty markets.

Final Thoughts

New bookmakers are ideal for experienced players who are looking for a different gaming experience. However, new players can also join and play at the latest new bookies. But to be safe, they must research to be sure that the sportsbook is safe, licensed, and regulated.

Once you are sure that the site is legit, you can join and take advantage of the best odds, free bets, and promotions available. We have provided you with a list to choose from, so you are the one to make the final decision.

Frequently Asked Questions

Every single new online betting site that we recommend are completely safe and legal to play on in the UK as all have been licensed and regulated by the UKGC. However, this doesn't mean that all new sports betting sites are legal. Make sure that before signing up with any new bookie, you look out for the UKGC logo at the bottom of the site or check their 'About Us' page for details of their betting license. If you cannot find any such information, we recommend you avoid.

There are a number of new sports betting sites that offer competitive odds. When looking, we found SportNation and Mr Play to offer best odds and lowest margins in comparison to other new online bookies.

There are a number of great free bet promotions available from new UK bookmakers. For example, TheOnlineCasino sports book is offering £30 in free bets, with the free bet valid for 7 days from registering your new account. The offer comes after making a qualifying bet of £10 on minimum odds of 1.5, max stake £10. However, other stand out offers include BetBull's £100 in free bets + 100% in odds boosts and STS which offers new players a 50% bonus up to £40. Remember to check which T&C's apply to the offer before claiming.

Most new online bookies will offer players the option of horse racing betting. Horse racing is a huge market in the UK, so the best UK bookies will offer it. However, if you are opting to open an account at a new European online betting site, then there may not be horse racing options or more limited options.

New online betting sites are trustworthy if they have been licensed by the UKGC. Unlike more established betting sites, they have not had time to establish a widely held reputation. However, in general, if a new online betting site is licensed in the UK, it has been deemed as fair, safe and trustworthy and is constantly monitored to ensure that this is always the case. If it isn't, it will face heft fines and penalties.

How to Choose a New Betting Site

So, you are searching through the variety of betting sites out there and want to opt for one of the new bookmakers. There are so many on offer, all promising its players a new and unique sports betting experience. So, how do you decide which are the best new bookmakers for you? Online bookmakers all offer the world, and going into a lot of depth for each and every one is far too time consuming. So, here are the areas of the new bookmakers that we recommend you focus on:

Welcome Offer / Free Bet

The first thing that will stand out when looking at any new sports betting site will be the quality and quantity of the welcome bonus available. Firstly, it’s always going to be the size of the deposit bonus or free bet offer that stands out. As such, a site that offers its new players £100 in free bets on sign up will, at first glance, be more attractive than a welcome offer of £20 in free bets, £30 in free bets or even a £10 bet offer. However, it’s also vital to look at what T&C’s apply to the bonus. You need to look at the payment option exclusions (i.e. is it for debit card deposits only). Also check out the validity – it the free bet valid for 7 days or 30 days? What are the qualifying bet minimum odds? Is it a £5 minimum deposit to claim of a £20 minimum deposit? Is there a minimum bet – which could range between minimum £10 bet or min £50 bet. Check every aspect of the free bet offer before claiming to make sure that it’s fair and achievable, as well as good value.

Banking Options

Most new and upcoming sports betting sites will offer an excellent variety of payment methods. Gone are the days when the only real options were a debit card or bank transfer. Now most good new online betting sites will offer debit card options as well as eWallets, such as PayPal, Neteller, Skrill etc. Some will even offer ApplePay, GooglePay as well as prepaid cards, Boku, phone betting and more. The more variety of deposit and withdrawal methods, the better. We also look at the maximum and minimum deposit allowance, the maximum and minimum withdrawals, as well as how long it takes to withdraw your real money funds from the betting sites.

Competitive Odds and Variety of Betting Markets

What is their variety of sports and betting markets like? We would expect all good new online betting sites to offer the main sports such as football betting, horse racing betting, tennis betting etc. However, the best online bookmaker will offer more niche sports such as curling, gaelic sports etc. We also like new bookies to offer virtual sports and esports for players that want to bet on other forms of online gambling.

Existing Customer Offers and Rewards

New betting sites don’t just want to attract new players, they want to keep them. One way of doing this is by offering a range of generous and ongoing existing customer offers. As such, the best new sports betting sites will look to offer a range of existing customer promotions such as free bet clubs, loyalty programs, match deposit bonus offers, best odds guaranteed, enhanced odds etc.

Live Betting and Live Streaming

Many players will not only want their betting sites to accept their bets mid game, but also be able to watch as they play out. As such, in-play betting is now very popular. Many top new betting sites will offer excellent in-play betting markets for all popular sports. This means that as the action takes place, you can make bets as you see how it’s unfolding. This goes hand in hand with live streaming. This isn’t offered by many new betting sites as it is quite an expensive service to run. However, the best new betting sites will offer live streaming as well, so players can watch their betting outcomes as they happen.

Mobile Betting

Most players enjoy the ability of being able to make their sports bets from wherever they are. As such, it is important for new bookmakers to offer their players excellent mobile betting apps and betting sites perfectly optimised for the mobile screen. They need to work perfectly on mobile and offer all the services on mobile as they do on desktop, which means not only all the same betting markets and betting options, but also the live streaming action as well. Players should also be able to access all the free bets and risk free bet offers on the mobile betting sites as easily as on desktop. Everything that the betting sites offer on desktop should be readily available on mobile, iOS and Android.

Customer Service

Betting sites operate in the same way as any other service. There are always things that can go wrong and can cause problems with a customer. This could be the inability to claim a free bet offer, problems with withdrawing winnings, betting account problems and more. However, if there is a good customer service team, then it can turn the experience around. The best betting sites in the UK will offer round the clock customer service, with players being able to contact customer support 24 hours a day, 7 days a week. They should also be available on live chat, phone and email, giving customers quick responses and professional, helpful advice.

Secure Payment Methods at New Betting Sites

Understandably, one huge aspect of all new online betting sites is the element of security, especially when it comes to payments and withdrawals. As such, before you sign up with any of the new betting sites you may be considering, look at the deposit methods available for online betting. If you are used to betting with PayPal, which is one of the most popular, safe and secure payment methods, then make sure the online bookies you are considering accept PayPal for deposits and accept PayPal for your first bet qualifying bet to claim your free bets deposit bonus.

Generally, most new UK bookmakers offer players a variety of safe and secure payments, including debit card payments, Skrill, Neteller, PayPal, bank transfers, Paysafecard, Trustly and more. If they offer players ApplePay, Google Pay or even Bitcoin payments, then even better,

Best Odds, Variety of Sports and Betting Markets

Generally, new UK bookmakers are starting out and don’t always offer players the entire betting experience and this can mean some of the more niche sports betting markets being missing. So, if you’re looking for football betting or horse racing betting then pretty much all new bookies will offer this in some form or another. However, if you want specials, virtual sports, esports and less popular sports then it’s best to check through the betting options available. Also, be aware that horse racing is a sports more popular in the UK. As such, new European betting sites are less likely to offer competitive betting markets for horse racing compared to new bookies based in the UK.

Design and Usability of the New Bookmakers

Because new online betting sites have access to the very best new technology, you’ll find that they use the best and latest software. They need to do so in order to incentivise new players to sign up and start betting. Having said that, there are a number of new betting sites in the UK that launch as white label solutions. This is the easiest way to start up and is popular as it save new bookmakers both time and money. However, this means that many new online betting sites look and feel very similar in terms of substance. The best new bookmakers that stand out are the ones that look a little different from the rest. This means more markets, better free bet offers, live betting and more.

New Customer Sign Up Bonuses

One thing that is pretty standard amongst new online betting sites is the availability of free bets and sign up free bet offers for new customers. However, a large sign up offer doesn’t necessarily mean that it’s a generous free bet offer. If you bet a £100 in free bets but it comes with high minimum odds, a high minimum deposit and terms that make it likely to be a losing free bet, then it’s not worth as much as a free £10 bet which has low minimum odds, a low minimum deposit and makes it easier to win and claim your free bet winnings. You need to make sure that you find a bonus that suits your way of gambling to make sure that you get the best out of your free bets. If, for example, you like betting on accas, placing a small stake for a big return then maybe a money back, risk free bet bonus could work well for you. However, if you opt for a matched deposit bonus, then hitting the wagering requirements would be a struggle. Here are the aspects of a free bet or deposit bonus offer to take into account:

Free Bet Promotions

The most common type of sign up offer for new players is the free bet welcome bonus. Generally, this will be added into your new online betting account after you have made a qualifying first deposit and first bet. The most common free bet new customer offer is Bet £10 get £30 in free bets. Remember for all free bet promos, significant T&C’s apply, so you need to check these out before claiming as it’s likely that there will be a number of stipulations attached to your qualifying deposit and first bet. Look for things such as minimum odds, minimum deposit etc. Also, it will state ‘free bet valid for 7 days’, so if you don’t use it within that time, you will lose it.

Match Deposit Bonuses

These often look much bigget and much more impressive at first glance, in comparison with a standard free £10 bet offer. However, when weighed up, it will become apparent that they aren’t necessarily more generous. Match deposit bonus will mean that they are giving you an exact match of what you deposit – so, you deposit £10 you get a £10 bonus. Deposit £100 you get a £100 bonus. If you look at the standard bet £10 get £30 in free bets offer, this is a 300% bonus compared to a 100% bonus. Also, match deposit bonuses often come with wagering requirements attached, which means you have to bet a certain amount at the bookie before you can withdraw winnings. In general, these bonuses are better for high rollers.

No Deposit Bonuses and Free Bet Promos

One very eye catching new customer sign up offer is a no deposit bonus or free bet. This means that all youo have to do to claim your free bet is simply sign up and verify your account. You don’t even need to make a qualifying deposit or first bet at the bookmaker. These generally aren’t as big as standard deposit offers and tend to be either a £5 free bet or £10 bonus. Usually, there are more requirements attached to withdrawals. You need to check out wagering requirements, min odds attached to the free bet etc.

Casino Offers

When looking at new bookies, we really like it when betting sites offer their players something different aside from sports betting. This means online casino games options, live casino, virtuals, lotto, bingo etc. Many top new online betting sites offer casino now, and as such, it is not unusual for the bookmakers to offer not just free bet welcome offers, but also add a casino bonus on top, for example £30 in free bets plus a £10 casino bonus. This gives players a bit more variety and can add to the whole user experience.

New Sports Betting Sites Licenses

If a new online gambling site wants to operate in the UK, then it needs to register for a UK gambling license from the UK Gambling Commission. This will ensure that it is being held to account by a strict regulatory body, ensuring that they are acting safely and are held accountable for their actions. As such, if you do decide to choose a site that isn’t on our list of recommended best new online betting sites, then we would recommend that you make sure that it has been licensed and certified by the UKGC. This stamp should be at the bottom of the site and very visible to any customer. If it isn’t there, then we would suggest you look at one of our recommended sites.

Responsible Gambling

Carrying on from this, we also recommend betting sites that promote responsible gambling. We would only ever recommend a betting site that has a number of responsible gambling protocols on its site. Ideally, betting sites should all offer players access to self assessment tests, the opportunity to impose deposit limits on their account. The site should offer punter ‘Reality Checks’ which allows them to monitor the time and money that they are spending on the site. Finally, they should give punters the ability to self exclude and take a break for a set time, whether it be 6 months or even 5 years. There should also be links to responsible gambling helplines such as begambleaware and Gambling Therapy etc.